PRIVACY POLICY FOR THE DROPMIX MOBILE APPLICATION

(Last Updated: 6/19/2017)

 

Our Privacy Commitment

This mobile privacy policy ("DROPMIX Privacy Policy") explains how Hasbro, Inc., Harmonix, Inc. and their respective subsidiaries and affiliated companies that operate within the United States (collectively, “we”, “our”, or “us”) collect, use and disclose your information when you use the DROPMIX mobile application (the "DROPMIX App").To protect your privacy, we have voluntarily undertaken this privacy initiative and have had the DROPMIX App reviewed and certified by ESRB Privacy Certified to meet established online information collection, use, and disclosure practices. As a licensee of this privacy program, we are subject to frequent audits of the DROPMIX App and other enforcement and accountability mechanisms administered independently by the ESRB.

This DROPMIX Privacy Policy and the ESRB certification seals shown on the DROPMIX App confirm that Hasbro is a valid licensee, and participating member, of the Entertainment Software Rating Board's Privacy Certified Program  (“ESRB Privacy Certified”).

We ask that you take the time to read this DROPMIX Privacy Policy carefully. By using the DROPMIX App, you agree to this DROPMIX Privacy Policy. If you do not agree with this DROPMIX Privacy Policy, please do not use the DROPMIX App.

 

 

Table of Contents

1.      NOTE TO USERS

2.      Changes to this DROPMIX Privacy Policy

3.      What information is collected from me?

4.      How do we use your information?

5.      With whom do we share your personal information?

6.      Security

7.      Your California Privacy Rights

8.      Contact Us

 

1. NOTE TO USERS

The DROPMIX App is an app intended for a 16+ audience only and is not intended for children. We do not knowingly solicit or collect personal information from users under the age of 16 in connection with the DROPMIX App. If you believe that we may have unintentionally collected personal information from your child, you may contact us at:

Hasbro, Inc.
Attn: DROPMIX App Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
hasbroregistration@hasbro.com

For any other issue, please contact Hasbro Consumer Care. We will be happy to take your request. Please note that any personal information provided by you to us via our customer support website is subject to the privacy policy and terms of use of that website. Please read those documents before providing any personal information to us via our customer support website.

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2. Changes to this DROPMIX Privacy Policy

We encourage you to review this DROPMIX Privacy Policy whenever you access the DROPMIX App to make sure that you understand our information collection, use and disclosure practices. We may change the provisions of this DROPMIX Privacy Policy at any time and will indicate when changes have been made by revising the date at the top of this DROPMIX Privacy Policy. Your use of the DROPMIX App, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. If we make material changes to this DROPMIX Privacy Policy, we will provide you with additional notice of such changes by updating our website containing information about the DROPMIX App and/or by updating the description of the DROPMIX App in the applicable app store. If you do not agree with the changes we make to this DROPMIX Privacy Policy, please stop using and uninstall the DROPMIX App.

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3. What information is collected from me?

Information We Collect

We may collect information that you provide when you use the DROPMIX App, such as:

  • Your device ID, which we use to create a randomized identifier (i.e., a “scrambled ID”) that is used to assist us in gathering non-personal analytics and statistical data regarding use of the DROPMIX App (e.g., session length, cards played, etc.);
  • The unique gamer identification associated with your Game Center account on iOS or your Google Play Games account on Android; and
  • Non-Personal Information (See “Non-Personal Information” below)

We retain this information for as long as reasonably necessary to fulfill the purposes outlined in this DROPMIX Privacy Policy and in accordance with our retention policies, as applicable, unless a longer retention period is required by applicable laws and/or regulations.

Please note that any personal information provided by you to us via our customer support website is subject to the privacy policy and terms of use of that website. Please read those documents before providing any personal information to us via our customer support website.

Non-Personal Information

We may collect certain non-personal information from you in connection with your use of the DROPMIX App.

For example, if the DROPMIX App includes advertisements for the DROPMIX product, we may collect information about whether or not the advertisement is clicked.

Further, the DROPMIX App may send local notifications to a user’s device; however, local notifications operate differently from “push” notifications. Specifically, local notifications are messages delivered directly through the DROPMIX App and do not require collection or use of your personal information (though it may require the use of device ID, if necessary, solely for the purpose of sending the local notification). Please note that you may opt-out of receiving local notifications by changing your device settings.

Third-Party Service Providers

We use third party service providers to assist us in gathering certain data, including game play information, device type, number of unique users and country of access. We use this information, which does not identify individual users, to analyze trends, to administer the DROPMIX App and to gather demographic information about our user base as a whole.

We use a third-party service provider, Localytics, to assist us in gathering analytics and statistical data in connection with the DROPMIX App.

If you have any questions or concerns with regards to Localytics’ privacy practices, you may review their privacy policy at http://www.localytics.com/provacy-policy or contact them at:

Localytics
101 Arch St Fl 8
Boston, MA 02110 USA
privacy@localytics.com

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4. How do we use your information?

Use of Information

We use personal information collected through the DROPMIX App for the purposes described in this DROPMIX Privacy Policy or as otherwise disclosed to you on or in connection with the DROPMIX App. For example, we may use your information to:

  • Send you advertising or promotional materials, including information about new products, contests, features and enhancements, special offers and other events of interest from us;
  • Monitor performance of the DROPMIX App, overall usage of the DROPMIX App and user retention rates, track how users are engaging with the DROPMIX App, and inform design development for future updates;
  • Operate and improve the DROPMIX App, including by linking or combining your information with other information we get from third parties;
  • Send you technical notices, updates, security alerts and support and administrative messages; and
  • Carry out any other purpose conveyed to you at the time the information was collected.

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5. With whom do we share your personal information?

Sharing of Information

We share information about you with third parties as follows or as otherwise described in this DROPMIX Privacy Policy or through the DROPMIX App, including:
  • With your consent, including if we notify you through the DROPMIX App that the information you provide will be shared in a particular manner and you provide such information;
  • With third party vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us. We require these entities to maintain the confidentiality, security and integrity of the personal information they obtain from us;
  • With our affiliates for internal business purposes;
  • When we believe it is necessary or appropriate to (i) comply with applicable law or legal process or to respond to lawful requests or legal authorities; (ii) protect the rights and property of Hasbro or Harmonix and our employees, agents, users and other third parties, including to enforce our agreements, policies and the terms and conditions of use for the DROPMIX App and protect against fraudulent, abusive, inappropriate, or unlawful use of the DROPMIX App or our products; and (iii) protect the safety of Hasbro, Harmonix, our users, or any third party; and
  • In connection with, or during negotiations of, any merger, sale of company assets, bankruptcy or reorganization, financing or acquisition of all or a portion of our business to another company.

We may also share aggregated information or information that we have collected from you through the DROPMIX App where we have taken reasonable measures to de-identify such information.

Linking to Third Party Sites

To provide relevant information not found on the DROPMIX App, to facilitate online shopping, and to allow you to interact with other websites and/or applications in which you may have accounts (such as Facebook and other social media sites), we may provide links or embed third-party applications that allow login from the DROPMIX App to third party websites. Your use of these third party websites and/or applications is subject to the third parties' privacy policies and terms of use, and we encourage you to read the third parties' privacy policies and terms of use before submitting personal or other information or using the websites and/or applications.

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6. Security

We have established policies in an effort to protect your personal information against loss, misuse and unauthorized access, disclosure, alteration and/or destruction. For example, we strive to provide only those employees performing a legitimate business function with access to users’ personal information. We also review our security procedures periodically to consider appropriate new technology and updated methods.

We retain your information for business purposes, for as long as your account is active, and/or as long as is reasonably necessary to provide you with our products and services. We will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.

Despite our efforts, please be aware that no security measure is ever perfect or impenetrable. To that end, we will notify users of a data breach when we determine that is reasonably necessary in accordance with applicable law.

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7. Your California Privacy Rights

Since 2005, California Civil Code Section 1798.83 permits customers of the DROPMIX App who are California residents to request certain information regarding our disclosure of personal information as defined by the statute to our affiliates and third parties for their own direct marketing purposes. For inquiries regarding our disclosure policy, please call or write us at:

Hasbro, Inc.
Attention: DROPMIX App Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
 

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8. Contact Us

If you have questions or concerns regarding this DROPMIX Privacy Policy, please contact us using the following contact information:
Hasbro, Inc.
Attention: DROPMIX App Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516

For any other issues, please contact Hasbro Consumer Care. For additional information about the DROPMIX App, please review the Terms and Conditions of Use

As aforementioned, Hasbro is a licensee of the ESRB’s Privacy Certified Program. If you believe that we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB at https://www.esrb.org/privacy/contact.aspx or:

ESRB.
Attn: Privacy Certified Program
420 Lexington Avenue, Suite 2024
New York, NY 10170
privacy@esrb.org
 

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